Upside of Downside.... My Take in Business Standard

http://www.business-standard.com/india/news/the-upsidea-downturn/457503/

My Take in Impact for Building Private Brands

http://www.exchange4media.com/news/story.aspx?Section_id=3&News_id=44477

Age No Bar ..... Mid Life crisis is passe ... My take in HT on changing equations

http://www.hindustantimes.com/business-news/ColumnsBusiness/How-to-sell-that-lipstick-to-a-teen-and-her-mother/Article1-774789.aspx

Consumers and wanting to discover themselves saying ' Its My Life " - My take in Business Standard

http://www.business-standard.com/india/news/its-my-life/453997/

Segmenting Twitterverse ... the Online Universe @ Hndustan Times

http://www.hindustantimes.com/business-news/ColumnsBusiness/The-Twitter-people/Article1-760745.aspx

in The Hindu ...From Consumer behavior to Brand behavior, From Post Purchase behavior to Post " Chase ' behavior

http://www.thehindubusinessline.com/todays-paper/tp-brandline/article2474279.ece

Health & Taste together yet to evolve mainstream in India ... My take in ET

http://articles.economictimes.indiatimes.com/2011-09-07/news/30122894_1_indulgence-potato-chips-multi-grain