Upside of Downside.... My Take in Business Standard

http://www.business-standard.com/india/news/the-upsidea-downturn/457503/

My Take in Impact for Building Private Brands

http://www.exchange4media.com/news/story.aspx?Section_id=3&News_id=44477

Age No Bar ..... Mid Life crisis is passe ... My take in HT on changing equations

http://www.hindustantimes.com/business-news/ColumnsBusiness/How-to-sell-that-lipstick-to-a-teen-and-her-mother/Article1-774789.aspx

Consumers and wanting to discover themselves saying ' Its My Life " - My take in Business Standard

http://www.business-standard.com/india/news/its-my-life/453997/

Segmenting Twitterverse ... the Online Universe @ Hndustan Times

http://www.hindustantimes.com/business-news/ColumnsBusiness/The-Twitter-people/Article1-760745.aspx

in The Hindu ...From Consumer behavior to Brand behavior, From Post Purchase behavior to Post " Chase ' behavior

http://www.thehindubusinessline.com/todays-paper/tp-brandline/article2474279.ece

Health & Taste together yet to evolve mainstream in India ... My take in ET

http://articles.economictimes.indiatimes.com/2011-09-07/news/30122894_1_indulgence-potato-chips-multi-grain

We are Multi community ... some core & some from which we step in & out of .....

http://www.hindustantimes.com/Living-in-many-communities-real-and-virtual/Article1-735896.aspx

The new improved Marketing Manager / CMO .... Business Standard

http://www.business-standard.com/india/news/new-improved-marketing-manager/445094/

The per Capita Myopia...... Business Standard

http://www.business-standard.com/india/news/the-per-capita-myopia/418860/

Match steps with the changing housewive......... Business Standard

http://www.business-standard.com/india/news/matching-stepsthe-hausfrau/437100/

Challenge is to engage the consumer..... Economic Times

http://articles.economictimes.indiatimes.com/2010-07-06/news/27577926_1_consumer-private-brands-devendra-chawla

Celebrity consumers........ Hindustan Times

http://www.hindustantimes.com/Celebrity-consumers/Article1-656548.aspx

Its Namaste India season .... Hindustan Times

http://www.hindustantimes.com/tabloid-news/mumbai/It-s-Namaste-India-season/Article1-642919.aspx